Nvidia Backs Perplexity at $30 Billion as AI Search Reshapes Discovery

Nvidia is in discussions to take an equity stake in Perplexity, the AI-powered search engine, at a valuation exceeding $30 billion. The company's annualized revenue has surged past $750 million, up from less than $250 million at the start of 2026. This dramatic growth signals that AI-driven search is no longer experimental. It is rapidly becoming how millions of users discover information, products, and brands online.

Why AI Search Changes Everything for Brands

The rise of AI search engines fundamentally shifts how content is found. Traditional SEO tactics alone no longer suffice as AI models curate and summarize results. Businesses that rely on rich, engaging media gain a competitive edge, since AI search engines prioritize dynamic, high-quality content that directly answers user intent. Video content in particular stands out in AI-curated results.

What This Means for Your Digital Presence

Brands that embrace video-first websites are better positioned for AI-powered discovery. On web.best, businesses build cinematic websites with full-screen shoppable short-videos optimized for search engines. As AI reshapes how audiences find you, platforms like https://web.best ensure your content stands out in this new discovery landscape.

AI search is the future, and video-first content is the key to being found.