73% of consumers prefer short videos to learn about products or services.
95%
Viewers retain 95% of a message conveyed through short-form videos.
80%
Short videos can boost sales and conversions by as much as 80%.
2.5x
Short videos receive 2.5 times more engagement than long-form videos.
70%
Over 70% of Gen Z watch online videos over 3 hours daily.
85%
85% of marketers believe short-form videos are the most effective format.
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